Editorial, the Kenosha Evening News, Wednesday, August 31, 1927-

Has Faith in Kenosha

Faith in Kenosha and its future is demonstrated in the erection of the Kenosha Theatre which on Thursday will be opened formally to the public. It is a building which would be a credit to any city, no matter how large, and it is indeed a great credit to a city the size of Kenosha. It's owners have shown clearly that they have an abiding faith in the continued prosperity and growth of Kenosha and have built accordingly.

One visit to this new shrine of dramatics will impress even the most casual observer that it is the last word in the theatre building. Its beauty, magnificence, spaciousness and utility speak for themselves; it is gorgeous, almost beyond the power of description. It links with this an offer of service in the line of high grade entertainments which promises to be in keeping with the grandeur and magnificence of the building itself.

One man has been the leading factor in bringing this new addition to Kenosha. He is a man whom Kenosha should delight to honor upon the occasion of the opening of this playhouse. That man is Carl Laemmle, president of Universal Pictures, Incorporated, a native of Wisconsin, who has enough faith in his native state to come back to it and lead in the investment of treasure in theatrical projects. kenosha is one of the cities of this state in which he has shown an interest. He has spared no expense to erect in this city a theatre which is truly a credit to the community and to his directing genius.

The opening of this new theatre and the apartment building which is an adjunct to it is a real cause for rejoicing in other lines than thos strictly theatrical. This is in reality an industry. This theatre will employ fifty people, of which all but three are former Kenoshans. Those other three are executives, brought to Kenosha to direct the theatre and to become its residents. The addition of an industry which would furnish employment to fifty persons should rightly be welcomed if only on that account. It is fitting therefore for this reason that Kenosha should accord to this new project a hearty welcome and show it that its confidence has not been misplaced.

There is a very obvious lesson for all Kenoshans in the completion of this big project in the city. Carl Laemmle, not a Kenoshan, has shown a most tangible faith in the future of Kenosha. It should same all Kenoshans who stragely ar timorous regarding Kenosha ventures. It is a faith which is worthy of emulation. It is not the first indication of this confidence in Kenosha on the part of others, but each evidence of it should ground us more securely in our beliefs of the continued steady growth and prosperity of Kenosha.

Thursday may well be a gala day in Kenosha in honor of the opening of this new theatre. It is a most significant occasion.